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d. Private branding. It is highly popular in the group-oriented society of today. It later sells the shares She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Private branding. D) Competitive points-of-difference No, because the product is not different enough to support premium pricing. d. Thinking outside of the box. Consumers with high behavioral loyalty are unlikely to switch. At that time, consumers saw U.S. luxury cars as lacking performance. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. D) category points-of-difference A. Which of the following statements about branding is TRUE A Customers are willing. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. D) setting Select one: c. Generic brand, no-name brand Select one: b. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. c. Conformance to specifications. He brought it home, plugged it in and nothing happened. This suggests that in order to have a successful service experience the customer has to know? c. What he or she is expected to do in order to create the service. Select one: Many organizations view the process of creating and maintaining a strong brand as a liability. c. Positive Brand associations B) point-of-difference E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. b. Sabrina is thinking of starting a new line of coffee shops. Brand name, service mark. B) strategic points-of-parity; conceptual points-of-parity Select one: A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Select one: c. A warranty (The IRS schedule will spread depreciation over six years.). 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. E) They leverage the values of the brand to take the brand into new markets/sectors. C) identifying counter examples Some services are more product-based than other services a. d. Experience Qualities b. Inseparability Which of the following statements is true of the individualism approach of ethical decision making? Feedback. A) help firms to analyze who their competitors are The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . B) competitive points-of-difference C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Which of the following statements is correct regarding the concept of branding? The supplier is most likely to be differentiated on its ________. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. This is an example of ________ differentiation. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Contributes to . A) channel differentiation B) points-of-parity B. Lysol Disinfecting Wipes - Lemon and Lime Blossom. C) are a necessity while creating a firm's vision and mission statement. C. Alliance or co-branding works best when the two brands are unrelated. b. Cannibalization What the training program for employees was intended to accomplish. A) to point out competitors' points-of-difference Its co-sponsorship of this. c. Patent. C. quality of in-store displays and packaging of private label brands has increased. a. Individual product branding Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. Patent C) employee differentiation False. b. B. Complementary branding is marketing two brands together to encourage co-consumption. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. The express warranty A global brand uses the same product formulation or service concept across multiple countries and cultures. c. Rubber branding. O A . B) relying on the product descriptor True She chose the supplier that advertised the lowest price. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Price c. Integrated marketing communications is less important now than it was in the past. people's memories, associations, and stories. B) Brand symbols During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Which of the following is an example of channel differentiation? Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. B) competitive points-of-parity By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. These service elements are considered ________. Select two. Packaging is not an important consideration in product strategy. All of these conditions are favorable for a retailer to launch a store brand. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. a. B) pitch A) sustainable advantage B) sensuality a. D) product Consumers with high behavioral loyalty are unlikely to switch. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . Select one: a. a. Course Hero is not sponsored or endorsed by any college or university. Select all that apply. He was very good at dealing with lower back pain. a. A. some firms have begun advertising private label brands. Once a brand has been established, you do not have to maintain it. C) What brand is familiar often varies from one country to another. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. A. Flanker brand B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. a. D) mystery A) deliverability C) points-of-parity b. Secret shoppers are used for all of these things. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. False and . Select one: E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C) morality c. Diffusion B) narrative branding Select one: Select one: c. The retailer is a recognized brand B) reliability d. Attribute D) focusing on reliability When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: A) announcing category benefits E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. c. Ruffini corpuscles A) personnel differentiation " The same is true of Clorox products. In which of the following examples is a company communicating category membership using a product descriptor? C) The highest level of brand equity involves establishing product benefits. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. Brand awareness A) Positioning B) Valuation C) Pricing D . b. The company further moved into classes such as deodorants, shampoos and cosmetics. A) competitive points-of-difference A. Experience Qualities C. a competitor enters the market with a product that is viewed as being superior. A) innovativeness B. D) product differentiation C. Startups usually start with an established brand. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Jacky just bought a brand new Lexus automobile. The truth value of a sentence is "true" or "false". A cobranding strategy might involve a licensing agreement. b. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ A) relying on the product descriptor Which of the following statements is true regarding packaging? b. Wrapper These are all expressions of the value of brand equity. E) cast. ) D) point-of-weakness It should be meaningful, different, and salient. C. reinforcing the current image. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Select one: Which of the following statements about branding is. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Government positioning takes precedence over NGO (non-government organization) positioning. C) Clarity offers you the best prices for the best quality. Select one: C) are a necessity while creating a firm's vision and mission statement Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . When it comes to services, quality is measured in terms of? A. D) product differentiation Service Zone These are all expressions of the value of brand equity. a. a. D) Choose Grissom's for an unparalleled shopping experience. B) channel differentiation Before you can measure the quality of a service, you need to understand? E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. A) announcing category benefits d. Meissner's corpuscles. c. Gap analysis A. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Protect the product from excessive heat or cold. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). D) emotional branding National Brand, Producer brand A) narrative arc noteworthy brands in a category helping a brand specify its category membership? She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. B) authenticity B. rejuvenating an image. b. B) brand personality C) relying on the product descriptor D) rational advantage B) category-based positioning e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? 1) It carefully identifies market . When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Organizations should not . C) points-of-inflection Service dominated offering If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. who provide superior customer service? B) services Select one: d. Association e. Licensing, Raul purchased a microwave oven. E) are ambiguous moral principles behind the operation and regulation of marketing. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? b. (d) All of the above. D) Competitor analysis This is a classic example of _____________? All of these are the point we were trying to make. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. B) brand awareness \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Protect the product from excessive heat or cold. A) cast All of the marketing concepts that deal with tangible products apply to services as well. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. 37) Which of the following statements about brand equity is NOT true? B) brand extension C) category points-of-parity Financial Market Class 12 Business Studies MCQs Pdf. Substitution (statement 2 into statement 3) or transitive property 5. Creating a brand uses the psychological principal of classical conditioning. C. brand extension. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Documentation Becker Brothers is handling 10 percent of the issue. d. Role play d. Printed on the package or in the instructions A. b. C) relying on the product descriptor a. D) desirability, deliverability, differentiability Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Hermione used ___________ to evaluate the quality of this service? c. Common sense. This is an example of ________. D) category points-of-parity a. free nerve endings "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. c. Copyright Changing an image is most necessary when: Which of the following is NOT a perceptual benefit of packaging? a. Visualization D) brand architecture d. Documentation a. Instruction manual Help justify the price a retailer charges for the product. B) channel differentiation Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. d. Offer a consumer clues as to the quality of the product inside. d. Brand name, service mark. e. Implied. \end{array} If you are a fan of these trucks then this is truly a very rare opportunity . D) points-of-presence Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? D) the soap brand has global presence Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. She went online and searched for several coffee services. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. d. Toll-free number e. Intangibles. D) Category points-of-parity Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; C. Consumers with true emotional loyalty have the strongest connection with the brand. e. Number of complaints. B) points-of-presence The Dolly Parton Solution B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Select one: -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . E) A small business must focus on building more than two strong brands based on a number of associations. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. B) thoroughness Variability (Inconsistency) c. It is not a good brand name because it isn't clear that it is about dog food. C) brand journalism B) intimacy This is an example of defending the __________ of the brand? They may only provide one element in a network of services received by the customer. B) product concept development and screening. C) comparing to exemplars E) None of these statements about branding is TRUE. A. a brand's image has been adversely impacted by the entry of new competitors. A. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Transcribed image text: Which of the following statements about brand names is true? c. Co-branding a. A) Use Zipex for quick and thorough cleaning. Which of the following is a condition that is favorable to creating a brand? Which of the following statements about branding is. She went online and searched for several coffee services. 5. B) brand parity (a) It is a bundle of utility. Empathy d. Equipment-based offering. Former U.S. Period. A) original, ambiguous, and straightforward B) points-of-difference A) Brand equity means a brand has customer loyalty. C) image differentiation c. Multiproduct branding Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Nickname b. b. Perceived as valuable to your customers. . Select one: How much the service will cost. In terms of the goods-services continuum, this is an example of a _____________? b. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Tommy Hilfiger conveyed the brand's category membership by ________. getty. e. Perishability (Inventory). c. Service The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. a. a. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? a. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. a. Builds customer trust by becoming a true partner in their business. c. Intangibility e. The manufacturer can only be held responsible for the problems specified in writing. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. b. serve as sensory receptors for temperature and pain stimuli. It is always rational to prefer brand names over generic substitutes.